Hi, I'm Shaye!
A digital marketing executive who helps impact-driven brands turn existing content into high-performing social and email campaigns.
Take a look at some of my favourite campaigns I've had the privilege of working on
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“Shaye has been the commercial driving force behind the success of the Sky Masterclass series. It’s been a tough year with problems ranging from non-functioning payment platforms, short notice enforced dates changes, to designated speakers simply dropping off the radar leaving us with no one to present the series at the very last minute. Shaye has taken this all in her stride, remaining calm and focussed under pressure, delivering a multi-faceted promotional marketing agenda seamlessly, ensuring that, once again, the Sky Masterclass series will beat budget, reach new audiences and deliver against all measurable metrics.”
— Rob Brock, Specialist Brand Lead
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Well done Shaye for doing a fantastic job organising the interviews, equipment required and the resource needed at the BBC Music Magazine Awards. All went very smoothly, both presenters and interviewers were very engaged and some great footage was acheived.
— Kellie Lane, Senior Performance Marketing Manager
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Shaye, thank you for all your input and efforts to manage the launch of two masterclass series so seamlessly. It's great to see you also testing new intiatives with member pricing, follow-up journeys and creative marketing approaches, all while keeping the tickets tracking against the targets. Your exceptional organisation has enabled these projects to run smoothly and maintain calm processes with the teams.
― Rosa Sherwood, Head of Loyalty, CRM & Engagement
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Thanks for all your hard work recently, especially on the MBUK Shop and GI Masterclass series. You always put in the extra effort, going above and beyond. I really appreciate it and it's always a pleasure working with you!
— Helen Cousins, Operations Manager
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Big well done (and thank you) for creating such brilliant social posts for the craft bookazines! The images and copy are spot on and really engaging. Keep up the great work!
― Liz Taylor, Craft Brand Director
